About me

Hi, I’m a Design Creative with over 10 years of experience in design, CAD, and visualization, bringing fresh and innovative solutions to the table. I specialize in blending 2D and 3D workflows to spark quick ideation and tell engaging stories. With a solid background in CMF, branding, and strategy, I work closely with teams to bring ideas to life, balancing creativity with practical execution. I’m driven by the challenge of solving complex problems, pushing boundaries, and delivering results that make a real impact.

Experience

  • Drove the design and development of the next-generation bikes and accessories lineup.

  • Served as design lead for the C1X DS/SS concepts, overseeing the entire design process from initial ideation to final finished models. Both concepts were showcased at EICMA 2023 in Milan, Italy.

  • Project lead for the Mini-Moto platform, guiding it from concept through to successful production.

  • Led the design development of the Step-Thru platform, overseeing its development progress and execution.

  • Defined the company’s branding and design strategy to align with future trends and user preferences.

  • Executed CMF and art direction across a range of products, including brand collaboration bikes, to enhance and elevate brand perception.

Super73 I Senior Vehicle Designer III (06.2022 – Present)

Group Renault I Accessories Design Manager (05.2021 – 06.2022)

  • Managed the complete accessories design development for all RSM vehicles, working closely with internal engineering teams and external suppliers.

  • Led the development of front and rear body kits, side steps, and other accessories to enhance both aesthetics and functionality. The focus was on achieving a refined, functional design while ensuring seamless integration into RSM vehicles.

  • Created universal accessory solutions for Renault’s global markets, maintaining brand identity and meeting both European and Asian regulations and standards.

Education

Group Renault I Senior Exterior Designer (12.2018 – 06.2021)

  • Contributed to various design projects across multiple global Renault Group brands, supporting key global design initiatives.

  • Played a pivotal role in the design execution of the Renault Astral SUV, ensuring that the design was fully production-ready and complied with all validation requirements.

  • Led the QM6 PH2 facelift, enhancing the brand's focus on innovation and reinforcing its core identity.

  • Responsible for the exterior design of the Arkana RS, which highlights its racing heritage and high-performance characteristics.

  • Led the exterior design for the P1312 and P33 SUVs, integrating market-specific design elements and trends to strengthen the brand's identity.

  • Led the exterior design proposal (GW1 winner) for a China-specific MPV, overseeing the entire design development process over two years in Tianjin, China.

Technicon Design I Expat Exterior Designer (05.2018 – 11.2018)

  • Created exterior design proposals for the E-Sedan and E-SUV for Nissan China, introducing a fresh design language while incorporating locally preferred elements.

  • Developed exterior design proposals for the Chery brand on their C-SUV development, emphasizing new segmentation and style differentiation.

  • Led the exterior design development for the Z1 micro EV for Zhidou brand, from initial concepts to final hard model.

Ford Motor Company I Exterior Designer (12.2014 – 05.2018)

  • Delivered advanced exterior designs for Ford and Lincoln brand, contributing to the development of a new global design direction.

  • Developed design projects that incorporate China-specific design language while maintaining global design consistency.

  • Conducted market research to gather local insights, shaping design directions for key global products.

  • Collaborated with research, engineering, and external partners to define new designs for the future electrified JV.

  • Led the initiative to develop smart mobility solutions, aimed at transforming the brand's positioning for the future, transitioning from an automotive to a mobility company.

Technicon Design I Expat Exterior Designer (05.2018 – 11.2018)

  • Contributed to defining a new design direction for Borgward brand, under the guidance from former Porsche design chief Roland Sternmann.

  • Created exterior design proposals for the BX3, BX5, and BX7 models to showcase consistent design DNA across the entire range.

  • Supported the design development of Isabella concept that pushed boundaries to exhibit phase 2 or the brand’s design direction.

Private Clients I Freelance Designer (05.2012 – 03.2014)

  • Developed exterior design proposals for multiple automotive brands in China, exploring new design languages and proportions.

  • Developed advanced tire concepts for Nexen Tire (Korea/Japan), exploring innovative design directions and CMF strategies.

General Motors Europe I Exterior Design Intern (04.2011 – 08.2011)

  • Conducted market research, ideation, and concept development for OPEL/VAUXHALL advanced exteriors.

  • Developed a personal project, the Opel Rak-e, which reflected the brand's core design values and vision for sustainable mobility.

Mazda North American Operations I Exterior Design Intern (04.2010 – 08.2010)

  • Contributed to production and advanced design developments, including exterior design proposals for the J36 Mazda 3.

  • Collaborated closely with the interior design manager to develop interior components and HMI for the 2010 Shinari Concept.

Art Center College of Design

Bachelor of Science / Transportation Design [2012]

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